Barcodes on Packaging

Barcodes on Packaging to Play Even More Critical Role – By Jenny Eagle Barcodes in the food and beverage industry will play an even more critical role, according to Global Vision Automated Proofreading technologies. The company, which has its headquarters in Montreal, Canada, supplies solutions that inspect artwork, text, barcodes and Braille on food and beverage packaging looking for differences   Changing consumer roles Reuben Malz, President, Global Vision, told FoodProductionDaily, that with the advent of smartphone applications and other technology, a shopper in the future will use their phone as a scanner – scanning each item and adding it to their cart, then checking out and having the application automatically charge their account. “Barcodes that cannot be read by these applications will result in a lost sale and the retailer sending back the product to the manufacturer, resulting in diminished revenue and reputation,” he said. New technologies Global Vision recently released the first cloudbased packaging inspection suite called Proofware this year. The technology gives any CPG company the tools to secure their brand copy and artwork. It can verify text, artwork, proofs, barcodes or Braille more accurately and in a fraction of the time than manual inspection. As part of the inspection suite it has added BarProof, a barcode verification application which automatically locates and verifies all barcodes on a label, carton or press sheet and grades them according to CEN/ANSI/ISO standards. Label quality control “With new food regulations taking hold in Europe and being introduced in North America, the need for technology like Proofware to ensure labelling quality control is paramount,” added Malz. “Any company working in...